On one hand everybody understands Google is a the worlds biggest search engine. On the other hand, not everyone knows that Google owns Youtube and that (next to Google) is the second largest search engine on the planet. Thinking about LinkedIn along the same lines does not always feature in peoples minds, but it should!
LinkedIn is a database and a searchable one.
It contains some 200 million plus active users, the vast majority of them business people.
It is like a global yellow pages on steroids!
I read a useful article that is worth sharing on Social Clinic
The article goes into some detail on the latest improvements made to enhance the search experience on LinkedIn. Here is an extract.
“Among the new features:
Auto-complete: LinkedIn will suggest options for what you’re searching for. Suggestions will improve the more you search thanks to a smarter query intent algorithm.
Suggested searches: As LinkedIn explains, “now when you type in a search term such as ‘product manager’ you’ll see example search queries for people or jobs related to product manager as well as a preview of top results to help you find what you’re looking for in one click.”
Enhanced advanced search: Now you can use filters like location, company and school, among others.
Automated alerts: LinkedIn will save your searches and alert you when the results change.” – social clinic
Try searching on LinkedIn
All the Presidents Men – getting in touch with the boss
